Harnessing Photography and Social Media tools in DENR MIMAROPA's Environmental Awareness Program
To strengthen environmental and development awareness in the MIMAROPA Region, the Department of Environment and Natural Resources - MIMAROPA conducted a learning event on Environmental Awareness Program with Basic Photography and Social Media application last January 04-06, 2016 at the Bayview Park Hotel, Manila. The participants in this learning event were the designated information officers and youth desk officers of every provincial and community office of the agency. The objective of this event is to increase environmental awareness program of the agency through well-informed information and youth desk officers to hinge greater public involvement and participation.
In the welcome remarks of the Regional Director Oscar C. Dominguez he mentioned the need to increase public sensitivity to environment. According to him, it can be done through continuous conduct of publicity campaigns and educational programs such as competitions, recycling and training programs. Assistant Regional Director for Management Services Nelson V. Gorospe's message during the opening program centers on reaching more audiences of the agency's environmental campaigns. He said that with the use of social media we can encourage people, particularly the youth to take part in some of the environmental advocacies that DENR spearheads. On the other hand, Assistant Regional Director for Technical Services Vicente B. Tuddao, Jr. emphasized the importance of environmental education as it increases public awareness and knowledge about environmental issues or problems - in strengthening and doing it to the public, the agency through the information officers and youth desk officers provides the public the necessary skills to make informed decisions, take responsible action, and greater involvement to the DENR's programs and projects.
On the first day of the learning, Ms. Karen P. Dagumampan, Youth desk Officer of DENR MIMAROPA, Ms. Ma. Angela Conception Quijano, Information Officer and Youthdesk Officer of EMB MIMAROPA discussed the nationally and internationally-significant environmental events and celebrations as well as the duties of youth desk officers subsequently, Ms. Ma. Vivian O. Soriano, information officer of province of Palawan delved on the functions of an information officer which was very helpful particularly to the newly assigned personnel of DENR MIMAROPA in the field offices. Mr. Kerby Pajarillo, writer/video editor of the regional office lectured on basic video editing and script writing. After the lecture, the participants had some script writing workshop about the pressing environmental concerns or eco-tourism related matters they can think about.
Mr. Angelo de Silva from the Photojournalist Center of the Philippines enlightened the participants about photography matters - walking them through some basic lessons on camera handling, creative exposures and other essentials. He was informed beforehand that most of the workshop participants were first timers who knew a little about the subject. The participants were all ecstatic though and were all eager to learn. During the afternoon session, Mr. de Silva let the participants apply all the things they've learn in the morning discussion through a photography workshop that was held in Luneta Park, Manila. After the workshop, Mr. Joe Torres, the Chair of Photojournalist Center of the Philippines critiques the photographs taken. He explained that photography is a powerful tool in showing and engaging the public to the agency's advocacy, like to conserve and preserve the country's natural resources.
On the last day of the workshop, Mr. Joe Torres discuss the importance and the use of social media technologies as a tool to share information to everyone in the light of the agency's advocacy campaigns like the public better understanding of environmental conditions and solutions. He said that social media is applauded as a means of engaging crowds, creating change and encouraging action nowadays - therefore information and youth desk officers must take advantage of it to share and give awareness to the public. Mr. Torres also gave some tips on how to make a short but interesting post that will catch attention of an social media user and he reminded everyone that there should be a clear target audiences to engage with in order to meet their strategic objectives, chose the channels, messages and types of activities that will work for the audiences. An open forum session related to the following points took place.
The training workshop was ended by the Regional Public Affairs Office Chief, Ms. Chona C. Zamora thanking everyone who participated in the event. The smiles of participants showed how satisfied they were to the quality of the knowledge given and shared by the speakers. (Jyferson A. Villapa)
Youth Desk and Information Officers of DENR MIMAROPA actively listening to Mr. Angelo de Silva’s discussion on ow to hone skills in photography during the 3 day learning event on Environmental Education with Basic Photography on January 04, 2016 at Bayview Park Hotel, Manila.
Mr. Joe Torres, Chair of Photojournalist Center of the Philippines shares his knowledge on how to maximized social media to reach more clientele on the learning event on Environmental Awareness Program with Basic Photography and Social Media application last January 04-06, 2016 at the Bayview Park Hotel, Manila.
Assistant Regional Director for Management Services, Nelson V. Gorospe giving his inspirational message to the participants of the learning event.
Participants of the Environmental Awareness Program with Basic Photography and Social Media application last January 04-06, 2016 at the Bayview Park Hotel, Manila.